Are you
pursuing your MBA or have done it recently and wants to know what are the hot
career options available in the market for you well there are two kind of
career options in the market i.e Traditional & the one which have just
evolved with the technology. In this article we'll discuss about the second
type of career options. You may have already read many articles on career
options for MBA but we're sure very few of them have discussed about these
career options.
As the use
of technology is increasing in our day our day to day life, all kind of
businesses are bound to depend on technology. This change has increased the
demand of skilled professionals. Various universities & educational
institutions now a days offering specialized certification & degree courses
that you can pursue to secure a high paying job.
Hot Career Options after MBA 2015-16
Career in Business Analytics: The number of jobs in the field of
Business Analytics has increased multiple folds in recent few years. To in-cash
this opportunity and building a talent pool in India, various universities and
educational has already started offering specialized courses in the field of
Business Analytics. Last year we have seen ISB & Biocon together launched a
certification program in the field of Business Analytics and the programme has
already been popular in India. There are many other institutions in India which
are offering specialized courses in the field of Business Analytics.
These
courses makes a person job ready and with the high demand of skilled
professional in the field helps professionals secure a high paying job in this
field.
At entry
level you can expect an average salary between INR 6,00,000 – 8,00,000, At
mid-career level up to INR 15,00,000 & if you're an expert, you can expect
INR 25,00,000 or more yearly salary. Courses like Big Data analysis using
Hadoop are very popular among professionals looking to make a career in the
field of Business Analytics.
Career in Digital Marketing: With the increase in number of
internet users around the globe, Career in Digital Marketing has become one of
the hottest career in today's time. You may have noticed banner ads on various
websites, video ads on youtube, display ads while playing a game on mobile, and
informative articles or reviews on various websites and blogs you visit, all
these are noting but some kind of digital marketing campaigns.
As
everything is going digital in today's time, a high demand of skilled
professionals in the field of digital marketing has been evolved. There are
various universities and educational institutions have started offering
certification and degree programmes in the field of digital marketing.
If you've
good knowledge in the field of Google advertising or analytics, you can try
your luck with Google Adwords or Analytics certification programme. By paying a
small fee for the examination, you can appear in the online examination
conducted by Google and after successfully clear the examination, you get a
certificate from Google.
Digital
Marketing is an unbeatable tool for startups to promote their brands. According
to the latest study conducted by Digital Marketing Association this is a $62
billion industry and mobile advertising is a $20 billion market globally.
Career in Social Media Marketing: Since Facebook, Twitter, LinkedIn,
Instagram and many other popular social media channels has become a part of our
day to day life, all big and small companies has increased their spending on
these channels. You might have noticed ads between the news feed and side bar
while surfing Facebook, promotional tweet on twitter etc, these are all part of
Social Media Marketing. Social Media marketing is a part of Digital Marketing
but companies prefer an expert in the particular field.
If you have
a prior knowledge in this field, you can pursue a certification program in this
field to secure a job. If you're a complete newbie, you can join 1 year to 3
year diploma or degree course.
In this field you can expect an
average salary of 4,00,000-6,00,000 per annum.
Career in Online Reputation
Management: This is
relatively new career option and the job opportunities in this segment are low
but in future we're expecting a growth in this area. Nobody likes bad reviews
or negative publicity and when your negative points start showing up in Google
search results, the condition become worse. Companies do everything to get the
negative points removed from Google results and review sites and when you're an
establish brand the good & bad reviews become a part of it. An online
reputation management expert promote the positive reviews about a company and
get the negative point removed from various sites and Google search results by
de-promoting them.
This career
option is also related to Digital Marketing and done using the same tools by
which Digital Marketing jobs are executed. If you're a Digital Marketing
expert, you can easily shift to this career option. If you're a newbie, you can
join an entry level job in this segment and can grow with your experience.
Business Analytics is a high growth field and salaries in analytics have been sky rocketing in the last few years. There is a strong demand for “data-savvy” professionals in the industry today. business analytics course
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